Nuova Marmotecnica
Carrara marble processing: luxury objects and surfaces · Digital growth proposal: social strategy + 3D e-commerce site
Bring the luxury of Carrara marble where purchase decisions happen today: online.
Strategic and creative proposal: not yet realized.
Context & objective
Nuova Marmotecnica works Carrara marble for an international luxury market, but its digital presence does not carry that value.
Position it as a recognized luxury excellence and grow online sales with a distinctive, multilingual experience coherent with Made in Italy.
The problem
Social traffic grows but the site does not convert and is not ready for international markets: a gap between the product's real value and its online perception. The current home is a light, generic e-commerce storefront (monochrome line-art logo, static photographic hero, no 3D elements) that does not convey the luxury value of Carrara marble.
Strategic approach
- Social strategy on three pillars: behind-the-scenes craftsmanship, food & lifestyle, minimal design
- Immersive e-commerce site with 3D visualization of marble and finishes
- Current-home vs concept comparison: a rotating 3D marble mortar hero instead of the static photo
- Italian/English multilingual to reach high-end markets
- Performance and instant loading to protect conversion
Solution & deliverables
A luxury digital system: content that tells the craft, plus a minimalist, fast, bilingual 3D e-commerce that finally looks like the product. The current-home vs concept comparison makes the leap tangible: from a generic storefront to the 3D scene of the rotating mortar.
- — Social strategy and editorial plan
- — Concept and architecture of the multilingual 3D e-commerce site
- — Luxury visual direction coherent with Made in Italy
Tell us about your project: within 24 hours you'll receive a first assessment, free and with no obligation.
The service behind this kind of work: Digital Strategy →