Branding & Digital Marketing · Lucca, Tuscany
Branding, content and campaigns for businesses that want to be chosen, not just noticed.
We are AutentID, a branding and digital marketing studio in Lucca. We listen to how you work, find what sets you apart and turn it into a recognizable identity, a website that explains your value and measured campaigns.
- — No copy-paste strategies.
- — No empty content.
Only authenticity. Only recognizability.

Authenticity•Identity•Impact
What we can do for your business
From strategy to launch: seven services for companies, artisans and professionals. Open each page to see what's included, what you receive and how we work.
Branding
Positioning, naming, logo and tone of voice: an identity customers recognize and remember.
→02Content Creation
Photos, videos and copy that show how you really work: content for social media, your website and campaigns.
→03Social Media Management
Editorial plan, publishing and community: channels cared for every week, not just in spare time.
→04Websites
Fast, mobile-friendly, Google-ready websites: designed to turn visits into enquiries.
→05Digital Strategy
A plan with goals, priorities and budget: you know what to do, in which order and why.
→06Meta, Google, LinkedIn & ChatGPT Ads
Properly tracked campaigns on Meta, Google, LinkedIn and ChatGPT: you always know what you spend and what you get back.
→07Organic Growth SEO & GEO
Technical SEO, content and local visibility, plus optimization for AI answers (GEO).
→The AutentID method
Three steps, zero noise.
- 1
Authenticity
We start from what makes you unique: we listen to your story, values and differences first.
- 2
Identity
We turn it into identity: visual system, tone of voice and messages that look like you.
- 3
Impact
We make it emerge: coherent channels, content and campaigns that make you recognizable.
How we think: three projects
A delivered rebrand, a strategic proposal and a self-initiated concept. Each case study shows the process, not just the pictures: problem, choices, deliverables.
DeliveredPulizia Cappe Industriali
Industrial services: cleaning and restoration of extraction hoods
The logo finally looks like what it cleans: from generic blue to real steel.
Read the case study →
ProposalNuova Marmotecnica
Carrara marble processing: luxury objects and surfaces
Bring the luxury of Carrara marble where purchase decisions happen today: online.
Read the case study →
ConceptL'Alveare Miele
Premium food: artisanal Italian honey
Italian honey reinterpreted with elegance: from the honeycomb to a complete label and packaging system.
Read the case study →
ConceptVilla Mira
Hospitality · Web Design · Brand Experience
A digital concept devoted to countryside hospitality, where nature, comfort and visual identity meet in an elegant, contemporary web experience.
Read the case study →Roots in Tuscany, eyes everywhere
Our lab is in Lucca (LU), Italy: we work side by side with companies, artisans, hospitality venues and professionals across Lucca, Versilia, Garfagnana and the whole Tuscany. With the same care, we design world-facing brands.
Where we work every day

Technology partner
In partnership with Arcanode
We work alongside Arcanode, a team specialised in technology solutions and digital innovation, to combine creativity and infrastructure: every AutentID project rests on solid, scalable and secure technical foundations.
Discover Arcanode →Tell us about your project.
Who you are, what you do, what you want to achieve: we reply within 24 hours with a first idea, free.