Branding & visual identity in Lucca and Tuscany
Positioning, naming, logo and tone of voice for businesses that want to be recognized, not just seen.
Branding is not a logo: it is the reason a customer chooses you over a competitor. We start from how you actually work (your story, products and differences) and turn it into a coherent identity made of signs, colours and words. When the identity is clear, every piece of content and every campaign takes less effort and works harder.
- Positioning analysis: what sets you apart, for which customers, against whom
- Naming, payoff and offer architecture
- Visual identity: logo, palette, typography, graphic system
- Tone of voice and key messages
What you receive
- – Positioning document with key messages
- – Primary logo and variants, in print and digital formats
- – Colour palette, typefaces and usage rules
- – A brand book to hand to anyone communicating for you
Frequently asked questions
How long does a branding project take?
It depends on the starting point: a restyle and a full identity follow different paths. After the first consultation you receive a plan with defined phases and timelines, before any commitment.
How much does it cost?
Every project starts from a written quote, built after understanding what you actually need. The first consultation and a first idea are free.
Do you also work on existing brands?
Yes: often the best work is a restyle that keeps what customers already recognize and fixes what confuses them. The Pulizia Cappe Industriali project in our portfolio is a concrete example.
Projects that prove it
Tell us about your project: within 24 hours you'll receive a first assessment, free and with no obligation.
Discover the AutentID method